The O’Jays: Imagination

Elly Roberts reviews

The O’Jays: Imagination
Distributed by
Sanctuary Urban Records Group

    Cover

  • Cat.no: SANPR322
  • Released: October 2004
  • Rating: 6/10

Starting out in 1960 as The Mascots, they changed their name to The O’Jays, and became one of the most popular black vocal groups of the 70’s.

After much label hopping, they landed a deal with CBS, then moving on togreater things with Philadelphia International. It all began for them in theUK when the sublime Back Stabbers burst onto the chart in September 1972.

From then on they released stunning ballads or out-and-out dance hits, untilit all came to an end in 1983. 1973’s Love Train is a staple diet atweddings and nightclubs, and one of my favourite party records of all time.They’ve still been recording, but have failed to make the impact of theirheyday.


Into their fifth decade as recording artists, this 12-tracker, theirfirst in three years, I fear, will do little to do much to address theirformer impact. That said, having witnessed the mutation of Soul into thehideous genres of Hip-Hop and Rap, it’s great to see they’ve not succumbed tocurrent trends.

There’s a distinctive ‘ loungy’ feel, which brings the classic Soul sound bangup to date. They have touched briefly, and thankfully briefly, on R’n’Bwith Separate Ways and Why You Wanna Settle For Less. Reggae-tingedBusy Tonight is an absolute classic. If you want to hear them go into”sexy overdrive”, check out the silky smooth I Would Rather Cry. Taggedon the end is a great Christmas song – done in a Harry Connick Jnr big-bandstyle.Commercially, track 5 – Chauvinistic is the possibly the only potentialsingle. Production is of the highest order, as is the fabulous vocal quality.

So far it hasn’t reached the BBC Top 40, so it’s possibly one for the fans.


The full list of tracks included are :

1. Made It Back
2. Repair Man
3. Make Up
4. Imagination
5. Chauvinistic
6. Separate Ways
7. Why You Wanna Settle For Less
8. Busy Night
9. One Good Woman
10. I Would Rather Cry
11. Bonus Track – The Christmas Song

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