Akron / Family: Love Is Simple

Elly Roberts reviews

Akron / Family: Love Is Simple
Distributed by
Young God RecordsCover

  • October 2007
  • Rating: 6/10

Pennsylvania’s Brooklyn-based bearded troupe The Akron/Family is something of an enigma, even by psych-folk (freak folk) standards.

Their highly experimental approach, is, an acquired taste. Much of their workhas elements of incendiary cacophonous blasts highlighted on Of All TheseThings and Lake Song, though the latter has some fine Latino guitarand thunderous drum work.This quartet are going into musical directions with a truly freewheeling spirit,so you’d better hold on because it’s a white knuckle ride, for most part.

Recorded over two weeks somewhere in the New Jersey woods, this boho-bunch ofweirdos were fearlesss in their determination to astound us, on all levels. Itopens deceptively with a Beatles-like simplicity a la All You Need Is Love,without all the latter’s pomp, and is reprised at the end, book-ending a fascinating,if occasionally, difficult platter to digest.


Further in, there’s Crickets (yes they’re buzzing in the background) ona wonderful countryfied beauty, bringing back shades of the Ozark Mountain Devilsfrom the 1970s. It’s sweet stuff that juxtaposes marvelously with theirno-limits sonic excusrions. Hippydom returns majestically on the tribalgathering of Ed Is Porta. Not even psych-God Devendra Banhart would gothere.

High spirited chants precursor the acoustic romp, similar to Zed Zeppelin crowd pleaser Bron-Yr-Aur Stomp (Led Zep 3) that turns into a scintilatingwestern hoe-down before it morphs into a beat-vocal spacey end. Phonomena’sgentle start changes quickly into edgey and sharp chords, back to sweet harmoniesand back again to the chords and Jack White styled guitar solos. The middlesection of There’s So Many Colors is superb because of the (strangely)inhibited solos.

The album’s weirdest tracks are Pony’s O.G., many ‘La La La’s’ and spaceysounds, and fun-filled and sonically-twisted I’ve Got Some Friends.

Love Is Simple won’t UK chart, but still worth a check.

Weblinks:akronfamily.com /myspace.com/akak


The full list of tracks included are :

1. Love, Love, Love (everyone)
2. Ed Is Portal
3. Don’t Be Afarid, You’re Already Dead
4. I’ve Got Some Friends
5. Lake Song / New Ceremonial Music For Moms
6. There’s So Many Colors
7. Crickets
8. Phenomena
9. Pony’s O.G.
10. Of All The Things
11. Love, Love, Love 2 (reprise)

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