Nintendo GameCube: Curious Giant Cubes Appear Across the UK

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NintendoPosted: April 24th, 2002. Nintendo Take the Cube to the Streets in the Run up to GameCube Launch

Nintendo, the world’s leading video games company, reveals the final stages ofits impactful marketing campaign in the build up to launch of Nintendo GameCubeon May 3 2002. Enormous Clear Cubes brimming with all kinds of entertainmentwill soon be appearing cities as the Nintendo GameCube takes over the UK fromFriday 26th April to Thursday 2nd May.

The campaign embodies everything Nintendo stands for – a company dedicatedsolely to the business of entertaining all those who love interactive gaming.As part of the €100 million pan-European marketing drive for Nintendo GameCube,Nintendo plans to unveil a series of ambient Clear Cube activities that willrun simultaneously across Europe. The enormous Clear Cubes will make a hero ofthe console’s unique cubist design and will stage a fixture of diverse andunparalleled entertainment and live performances that will capture the eyesand imagination of passers by of all ages.

Drawing on the edgy and surreal advertising campaign, the Clear Cubes willdominate 3 locations across UK – Glasgow, Birmingham and London and will takeplace outside Nintendo GameCube’s Official launch partner HMV, while the’events’ staged in them will echo the blurring between reality and interactivegaming entertainment that the campaign conveys. At seven feet cubed, the clearcasings will draw audiences throughout the week and house an entertainmentschedule that ranges from the mainstream to the independent and the conventionalto the down right bizarre. Onlookers will be entertained by the many live actssuch as kitsch dancers, contortionists and magicians, along with more livelycrowd pullers such as aerobics and Tai Chi. The ‘Artist Studio’ will offer aspot of culture as an artist creates a piece of art live within the cube.

In what will be Nintendo’s eighth console launch in three decades, the NintendoGameCube launches on May 3 and will be the only dedicated games console of thenew generation. The console will target anyone who loves to be entertained andintrigued by playing great games and this promise will be supported by over 20superb software titles on day one and up to 50 games by the summer, that willcater to any gaming taste and any age.

Nintendo’s own Luigi’s Mansion and Wave Race: Blue Storm will beavailable at launch as well as exclusive games such as Star Wars Rogue Leader Rogue Squadron IIby LucasArts and Sonic Adventure 2 Battle, which is published by Segaand distributed by Infogrames. There will be up to fifty games by the summerthat will offer a range of compelling gaming experiences across action, fantasy,traditional and extreme sports, racing and psychological thriller genres. Andlater on in 2002, the massive Resident Evil franchise from Capcom willbe exclusive to Nintendo GameCube.

The Clear Cubes will be entertaining you OUTSIDE of the following locationsaround the clock (24hrs) between Friday 26th April and Thursday 2nd May:

• HMV in Covent Garden: 40-42 King Street, London WC2E 3LS
• HMV in Birmingham: The Pavilion Centre, 38 High Street, Birmingham B4 7SL
• HMV in Glasgow: Unit 5-6 Argyle Street, Glasgow G2 8AD

The Nintendo GameCube launches on May 3 2002 and will retail in Europe at arecommended retail price of 199 Euros. The Nintendo GameCube is expected toretail in the UK at £129. The Nintendo GameCube Game Boy Advance Cablealso launches on May 3 2002.