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Sky One Gold hate their viewers
with the red dot, intrusive announcements
and The Simpsons spinning doughnut

Posted: April 14th, 2003.
Updated: April 19th, 2003.
Updated: December 19th, 2003.

Similar to the onscreen graffiti brought about by Channel 4, the BBC and UK Gold (see here), now Sky One are increasing the amount of onscreen crap that we can do without.

Even those largely passive to basic channel logos are finding that the influx of 24/7 onscreen intrusions like "Jacko Monday 9pm" or The Simpsons spinning doughnut with "6 days to go", used to pre-empt the 300th Episode, is just too much to bear nowadays.

It was bad enough with the constant use of a red dot to advertise their interactive services, despite the fact that simply telling us would be enough to advertise them.

As of March 2003, Sky One's controller is Sara Ramsden who, according to Sky bigwig Dawn Airey, is "a highly accomplished and creative television executive who knows the Sky One market perfectly". Is that so, Ms Airey. Well, I put it to you that she knows absolutely diddly squat about her market if she thinks this is the way forward, and given the current level of dumbing down on your channel I'm surprised either of you would know which way round to sit on the toilet and would only know what to do with it if it had a constant beaming logo shouting "DUMP HERE!"

There's a Simpsons episode where Homer and family use the Flanders' woodland retreat, yet Ned has emblazoned everything with a Post-It note on how to use it, right down to "Fill me" on every section of the ice-cube tray. "With what, Ned(?)", condescends Homer. "With water", says the Post-It note beneath. That is where Sky One have now sunk.

Currently, the main annoyances from Sky One are:

If you feel equally aggrieved by all this, then click the following link which will forward your email to the main Sky viewer email address, Sky One's controller Sara Ramsden, the person who put her in charge, Dawn Airey and the head-honcho of the whole mess that is BSkyB, Tony Ball. A copy of the email will also go to Logo Free TV, who are keeping a record of all the protests made against Sky.

As a certain Simpsons character would say at all this unnecessary onscreen intrusion, "Homer mad!!"

Note that as of Friday December 19th, 2003, as the year draws to a close, Sky One, like Channel 4, appear to have relaxed their behaviour with the red dot and it no longer dominates the output like it used to. You can still 'press red' without it being there so let's hope this continues.

If you include further text with your email, please keep the replies polite and to the point.

CLICK HERE TO COMPLAIN

Click here for a list of comments made about Sky One so far.

News page content input by Dominic Robinson, 2003.

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