ITV1 becomes ITV – old and new idents (ITV, 14.1.13)

ITV1 ITV1 becomes ITV: Changing over this morning, I preferred the old idents, but the new logos are smaller on ITV2, ITV3, ITV4 and the +1 channels. And I’m glad it’s no longer “ITV1”! That was just horrible!

See the old and new idents below: