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Netflix has been breaking new ground for a while now. There’s no doubt about that. The video streaming giant is now looking at making forays into actually launching a film with Netflix as its main home.
A new film starring Brad Pitt entitled War Machine will be screened in a few selected theatres in the US in 2016, but its main home will be at Netflix. This move is just the start for the company, which was founded in 1997, as they look to change the way movies are released around the world. And with their current subscription numbers of 65.5 million as of July this year, they certainly have the customer-base to make this change possible.
Pitt rose to fame starring in films such as Fight Club, Inglorious Basterds, Seven and True Romance. Still considered as one of the best actors in Hollywood, the deal for Pitt’s latest film is undoubtedly a major coup for Netflix. Pitt recently said the following about the announcement: “We are so excited to be part of the inspiring commitment by Netflix to produce cutting-edge content and to deliver it to a global audience”,the actor told CNN.
With approximately 17% of the world’s population currently able to connect to Internet via smartphone according to mobile casino developers Gaming Realms, this has helped expand Netflix’s global reach exponentially. The vast majority of subscribers that Netflix have are still predominantly from the US, maybe due to the fact that 88% of the population connects to the Internet daily. With the increase in smartphone usage worldwide exceeding expectations, this latest strategy is trying to target a new market for the company.
With the release of War Machine it will no doubt garner Netflix more global press along with a slew of new opportunities in the movie industry. The film will see Pitt star as a “rock star general†who is a commander in the American war in Afghanistan. Netflix describes the upcoming release as a provocative satirical comedy.
Although there hasn’t been a date set for the release of War Machine, Netflix hasn’t been shy on further developments regarding future investments. They announced in April that a new Ricky Gervais comedy would also stream exclusively on the on-demand service.
Do you think this move by Netflix could change the way movies are released in the future?