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Microsoft
Posted: August 24th, 2007.
Microsoft drops price For Xbox 360 in UK and confirms Elite availability
Xbox 360 Family Now Offers Fantastic Gaming Experiences For Every Interest and Budget
Microsoft have announced an estimated retail price drop for its Xbox 360 family of consoles in the UK, andwelcomed a new member of the family Xbox 360 Elite. With a product to suit every interest and budget plusthe best line up of games of any console, the Xbox 360 range is poised to bring amazing gaming and entertainmentexperiences to even more consumers this Christmas. The lower cost opens the door to Xbox 360 for more people,helping to broaden the market for gaming and enabling more people to enjoy titles like Halo 3 (Bungie), SceneIt? (Microsoft Game Studios), Bioshock (2k Games), Project Gotham Racing 4 (Bizarre Creations), Mass Effect(BioWare), Ace Combat 6: Fires of Liberation (Bandai/Namco), Naruto (Ubisoft), Blue Dragon (Mistwalker/Artoon Co. Ltd)and more all only on Xbox 360.
From Friday, 24th August 2007, new estimated retail pricing will come into effect for Xbox 360 in the UK. TheXbox 360, which includes a 20GB hard drive and one wireless controller, will be reduced by £30 to carryan estimated retail price of £249.99. The entry-level Xbox 360 Core console, perfect for those wishing tomake their first foray into the gaming and entertainment world of Xbox, will be reduced by £20 to carryan estimated retail price of £179.99.
Xbox 360 Elite will carry an estimated retail price of £299.99 when it launches in the UK this Friday,24th August. It comes with a massive 120GB hard drive, enabling consumers to store huge quantities of contentdownloaded from Xbox LIVE Marketplace as well as their own music. The inclusion of a high-definition multimediainterface port (HDMI) is designed for the expanding groups of consumers with HD TVs and HDMI it offersan alternative method for getting the incredible high-definition gaming and entertainment experiences that Xbox360 has pioneered. A premium black finish marks the Xbox 360 Elite as the ultimate in entertainment devices andthe luxury option for seasoned gamers.
Were pleased to be able to offer Xbox 360 at a new, lower estimated retail price, said StephenMcGill, Head of Gaming & Entertainment, Xbox UK. We pioneered the successful concept of multiple products formultiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordableentry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller,will appeal to casual and experienced gamers and families. The Xbox 360 opens up whole new avenues ofentertainment for those who seek the ultimate gaming and entertainment experience.
Whether its our lead in console sales, record-setting games and accessory attach rates or our leadingonline service, evidence is everywhere that Xbox is thriving, continued McGill. When you combine thatmomentum with these great-value offerings with our unbeatable Christmas game line-up, its clear that Xbox360 is uniquely placed to take the UK by storm this Christmas.
For the past year, Xbox 360 has been the number one console in EMEA, having obtained more than 30 percent ofthe market in terms of overall revenue (more than 45 percent in the UK, Netherlands and Sweden*). Xbox 360continues to enjoy the highest software attach rate of any game console in Europe with more than 5.5 gamessold per console since launch (PS2: 3.8; GC: 5.2; Xbox: 4.3 after 17 months on the market*).
As well as the Xbox 360 Elite console, a range of accessories will be made available including:
- Xbox 360 120GB hard drive: The massive 120GB detachable hard drive allows gamers to not only save theirgames but also store video, music, pictures, trailers, levels, demos and other content available from XboxLIVE Marketplace. It is designed for Xbox 360 owners who wish to upgrade to higher storage capacity. Estimated retail price £129.99.
- Xbox 360 Wireless Controller: Now available with a sleek black finish to match the Xbox 360 Elite, thisaward-winning, high-performance wireless controller features the Xbox® Guide Button for quick, in-game accessto friends and music. It has a range of up to 30 feet and a battery life of 30 hours on two AA batteries. Estimated retail price £32.99.
- Xbox 360 Play & Charge kit. Complete with a charging cable and a black rechargeable battery pack, theXbox 360 Play & Charge kit allows gamers to recharge their Xbox 360 Wireless Controller without interruptingtheir gameplay. It is available for an estimated retail price of £14.99.
- Xbox 360 rechargeable battery. The rechargeable battery pack, now in black, provides more than 25 hoursof gameplay per charge. It is available for an estimated retail price of £9.99.
For more info on the Xbox 360 Elite, click on the above Amazon link.
News page content input by Dominic Robinson, 2007.
Reviewer of movies, videogames and music since 1994. Aortic valve operation survivor from the same year. Running DVDfever.co.uk since 2000. Nobel Peace Prize winner 2021.