Nintendo & Mario Proud Sponsors of Des Lynam’s Moustache

The latest in a string of high profile sports sponsorships sees Nintendo enterthe game with a groundbreaking deal to sponsor Des Lynam‘s moustache. The dealhas been struck to mark the launch of Nintendo’s latest blockbuster video game,Super Mario Sunshine, only for NINTENDO GAMECUBE.

Star of the game, world famous gaming icon Mario, is known for sporting asplendid moustache, much like Des himself. It was this that made Des theperfect choice as ambassador for Mario in his latest gaming incarnation. Andwhile the link may not be immediately obvious between a moustachioed Italian-Americanplumber from Brooklyn and a legendary sports anchorman from London, Des &Mario are showing that a fine moustache will transcend many borders.

Des said of the deal, “I’m pleased that the true worth of mymoustache has finally been realised. It’s something I’ve worn proudly foryears, despite what fashions have come and gone. I consider Mario a long-servingbrother in arms, and long may we both wear our fine facial hair with pride.”

Andy Williams, Nintendo UK, stated, “We’re over the moon to have Deson board. It’s a meeting of two true moustachioed icons of their age, andsees Nintendo enter the premier league of sports sponsorship. I can only hopethe purple comes out of Des’ moustache, and that he doesn’t become addicted toplaying Super Mario Sunshine at the expense of the sporting world as a resultof this.”

The sponsorship deal is for a year, and as part of the deal Nintendo are lookingto insure Des’ moustache against damage & loss. The announcement was marked bya photocall with Mario and Des, who sported a GAMECUBE purple moustache forthe occasion. The photocall took place in central London in front of a giantposter of Des announcing the association.