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The Simpsons arrive on mobile phonesDistributed by
THQ
Posted: March 22nd, 2003.
TWENTIETH CENTURY FOX AND THQ WIRELESSANNOUNCE MULTI-YEAR LICENSE FORMOBILE PHONE CONTENT BASED ON THE SIMPSONS
Twentieth Century Fox (FOX) and THQ Inc. (NASDAQ: THQI) have announced amulti-year agreement granting THQs mobile games division, THQ Wireless,worldwide rights to develop and distribute THE SIMPSONS entertainment contentfor mobile phones.
Having just aired its 300th episode on its way to becoming the longestrunning sitcom in television history, THE SIMPSONS is widely recognized asthe worlds most popular family. The television show is ranked amongst thetop ten most watched programs throughout the world with a monthly viewingaudience of more than three hundred million.
With a seemingly unlimited number of Springfield characters, richenvironments and plotlines, THE SIMPSONS is a unique property for globallicensed products that spans toys, games, food and beverage, apparel, and amyriad of other goods. We see wireless as a natural category extension forTHE SIMPSONS that will allow fans, old and new, to enjoy the shows specialhumor whenever and wherever they choose to, said Peter Byrne, Fox ExecutiveVice President of Licensing and Merchandising.
Jim Beddows, Fox Vice President of Wireless Entertainment added: FOXcontent is perfect for the wireless spaceits the right demographic, globaland edgyand THE SIMPSONS epitomizes this content. Combined with the globalpromotional power of News Corporation (FOXs parent company) and itsaffiliates, we want to accelerate the growth of wireless services. We arethrilled to partner with THQ on THE SIMPSONS to this end.
Tim Walsh, THQ Sr. Vice President of International Publishing and Wirelesssaid: We intend to combine the power of THE SIMPSONS with our unmatchedglobal publishing resources and set a new standard of success in thewireless industry for entertainment properties. We are proud to add THESIMPSONS to our growing portfolio of premier wireless licenses and lookforward to working with FOX on this exciting project.
The first THE SIMPSONS wireless service is scheduled for release to U.S.consumers in the second half of 2003. THE SIMPSONS wireless content willinclude a wide variety of cutting-edge entertainment applications includinggames, graphics and SMS/MMS programs utilizing a variety of Simpsons’characters including Bart, Homer and Lisa.
News page content input by Dominic Robinson, 2003.
Reviewer of movies, videogames and music since 1994. Aortic valve operation survivor from the same year. Running DVDfever.co.uk since 2000. Nobel Peace Prize winner 2021.