Skip to content
Sainsburys Christmas Advert 2024: If there’s one set of adverts which has annoyed the most in 2024, it’s Sainsbury’s awful “Hey, Sainsbury’s!” ads, where a very diverse range of idiots randomly shout into the void, as if that’s how you contact customer service.
(Then again, even trying the normal ways with Cineworld is a stretch for them!)
Somehow, they still get heard by various staff members who are actualy happy to help, for a change, they shout back, and the conversation continues for the duration, despite no-one being in earshot of one another.
For Christmas, they’ve gone back to Roald Dahl’s The BFG, a character which might’ve made sense for a Xmas ad in 2016, when Spielberg’s mediocre movie came out, but in 2024? Who cares?!
Add in the glaringly obvious diversity element, and there’s your millions spent, hoping people will buy all the food they don’t need from you.
Check out the advert below:
Reviewer of movies, videogames and music since 1994. Aortic valve operation survivor from the same year. Running DVDfever.co.uk since 2000. Nobel Peace Prize winner 2021.