Sainsbury’s Christmas Advert 2026 is Sainsbury’s big delivery, to the BFG… again. So, going back to a film that’s now 10 years old, and still relying on the godawful marketing ‘gimmick’ of having idiots shout, “Hey, Sainsbury’s!” to absolutely nobody. Who the hell are they talking to??
Anyway, BFG is too ill for Christmas, but rather than leave him be, the staff divert from their usual run of things, load up a van full of items he hasn’t ordered, and take it round, doing some dangerous driving along the way, as well as wasting a ton of sprouts. Still, no-one sane likes sprouts, anyway.
At least they haven’t gone full woke this time, but it’s still seasonal drivel.
Check out the Christmas advert below:
Reviewer of movies, videogames and music since 1994. Aortic valve operation survivor from the same year. Running DVDfever.co.uk since 2000. Nobel Peace Prize winner 2021.