Avengers: Infinity War – Groundbreaking Use of IMAX Cameras featurette

Avengers: Infinity War Avengers: Infinity War!

You’ve had the teaser!
You’ve had the trailer!
You’ve had second trailer!
You’ve had the IMAX featurettte!
Now have another IMAX featurettte!

Yes, this one centres around “Groundbreaking Use of IMAX Cameras”, where directors Joe Russo and Anthony Russo, with producer Kevin Feige reveal how they made Hollywood history and shot the entire film with IMAX cameras – the first time this has ever been done – to provide fans with the experience they have been waiting for in the most immersive and unforgettable way possible.

Kevin Feige, Producer and President of Marvel Studios: “One of the early decisions we made on Infinity War, we knew we wanted to go big. The storyline of Infinity War is big, the cast roster and character roster are big. The visual effects, the worlds we visit are big. The movie had to seem big. And Joe and Ant said let’s shoot in IMAX. And the question up to that point was okay well which sequences. I said no, the entire movie should be shot in IMAX.”

You can access the exclusive “Groundbreaking Use of IMAX Cameras” IMAX Behind The Frame featurette below:

Avengers: Infinity War is released in the UK this Thursday, April 26th.

Check out the video below and click on the new poster for the full-size image.


Posted April 18th:

Avengers: Infinity War will be presented in the largest digital IMAX ratio possible, 1.90:1, on IMAX screens because those involved tell us, in this new A Screen Fit For This Many Superheroes featurette, that this is the best way to watch the film. If this is the case, then why didn’t they make it 1.90:1 for all auditoriums like Justice League did? (well, that was 1.85:1 generally, but 1.90:1 in IMAX, but a slight difference)

Opening up to 1.90:1 for the entire movie isn’t a new thing, as a lot of recent films, including Blade Runner 2049, have done this so that a decent print can still be shown on TV in years to come, if a broadcaster doesn’t want to show them in 2.35:1. That said, rarely are they actually shot with IMAX cameras, and this film has reportedly had the entire movie shot in IMAX.

I will add that the directors will still have to have one eye on the conventional 2.35:1 ratio so that the picture doesn’t look terrible for non-IMAX viewers, so I wouldn’t worry too much if you’re not in an IMAX screen.

Personally, when I make the IMAX trip, I want it to mean something major to me. I’ve said below how I’m getting tired of superhero movies in general, so I might only check it out that way if it’s stellar in 2.35:1, but last year’s IMAX treat was Dunkirk, where Christopher Nolan opened up the frame to 1.44:1 in 70mm, as shown in only 3 cinemas in the UK including the Manchester Printworks, where I saw it twice! Also, Transformers: The Last Knight was shot with IMAX 3D cameras and it was the ONLY film in 2017 which was actually shot in 3D. Yes, all the others are pretenders to the throne, shooting in 2D and doing a 3D conversion in post-production, including all the Marvel and DC films. Yes, this includes Avengers: Infinity War, as it has been shot with IMAX/ARRI 2D digital cameras.

As I type, I still haven’t yet caught up with Thor: Ragnarok and Black Panther. Well, the former is already out on Blu-ray, and the latter is timed at my local Odeon to show and conclude just before the new one has a midnight screening, so I think I know what I need to do.

Despite my superhero reservations these days, we’re still going to get Mantis in the new film, so that’s who I’m waiting for 😉

The following is the press release for this new featurette, and you can check it out below:

    In the new A Screen Fit For This Many Superheroes IMAX Behind the Frame featurette, Avengers: Infinity Ward irectors Joe and Anthony Russo, and producer Kevin Feige, offer an exclusive look at how they designed the film and took advantage of the larger frame that IMAX provides to bring The Avengers and their superhero allies together for an epic showdown 10 years in the making.

    Joe Russo: “You see more of the characters, you see more of their powers. You see more of the scale of the film. It’s presented on a much grander frame than a traditional theatre.”

    Marvel and IMAX will make cinematic history with Avengers: Infinity War, which marks the first Hollywood film entirely shot using IMAX cameras. Exclusively in IMAX® cinemas, the film will be presented in its entirety in an expanded 1.90:1 aspect ratio – showing audiences up to 26% more of the image than standard cinemas – providing IMAX fans with even greater scope and immersion.

    Kevin Feige, Producer and President of Marvel Studios: “When you sit in an IMAX theatre it takes up your entire field of vision and you begin to forget that there even are borders and you’re in the entire movie. As a filmmaker that’s what you want the audience to feel.”

    The Russo Brothers utilised the ALEXA IMAX 65mm camera to film this movie. It is a next-generation revolutionary 2D digital camera developed through a partnership between ARRI and IMAX for use by today’s leading filmmakers working in the IMAX format. The camera, when combined with IMAX’s digital re-mastering process, delivers the highest level of digital image capture and playback resulting in stunning lifelike images with pristine clarity, incredibly fine detail, vivid colors and a higher dynamic range for superior contrast. This camera is no stranger to the world of superheroes as it was first used by the Russo Brothers to shoot the airport battle sequence of Captain America: Civil War.

Avengers: Infinity War is released in the UK next Thursday, April 26th.

Check out the video below and click on the new poster for the full-size image.


Posted March 16th:

Avengers: Infinity War is where they throw everything INCLUDING the kitchen sink at the screen, as ten years of Marvel collaborative films from Iron Man onwards all come to a head in what is presumably the ultimate battle, blah-de-blah-de-blah.

Seriously? We had all that in the dull Captain America: Civil War. And that was just a rehash of Avengers: Age of Ultron.

Okay, so there is a plot… of sorts.

As the Avengers and their allies have continued to protect the world from threats too large for any one hero to handle, a new danger has emerged from the cosmic shadows: Thanos (Josh Brolin). A despot of intergalactic infamy, his goal is to collect all six Infinity Stones, artifacts of unimaginable power, and use them to inflict his twisted will on all of reality. Everything the Avengers have fought for has led up to this moment – the fate of Earth and existence itself has never been more uncertain.

It’ll be more crash/bash/smash and I know I’ll have enjoyed Justice League more than I will this, as this is bound to go on for another two-and-a-half hours.

Check out the trailer below and click on the new poster for the full-size image.


Previously on DVDfever:

Posted Nov 29th 2017:

Avengers: Infinity War In the Marvel Universe, I’ve still to watch Thor: Ragnarok, but I’ll skip Black Panther for all the reasons I listed alongside that trailer. After this, I’m pretty much done with superhero movies. I was bored with Wonder Woman and Spider-Man Homecoming, yet I did enjoy Justice League. Why? It was fun! And it was all done in two hours. These films really don’t need to drag on for so long as they haven’t got enough content to keep themselves going, and are far too maudlin.

I think the only other one I’ll care about is Guardians of the Galaxy Vol.3, in 2020. Vol.1 and Vol.2 were a lot of fun in places, but also went on far too long with dull bits along the way.

Avengers: Infinity War was originally set to be two movies, and both would’ve been entirely shot in IMAX, so it’ll be in as aspect ratio of 1.90:1 throughout. According to IMDB, the ratio is quoted, but non-IMAX screens will have the picture cropped to 2.39:1 like a traditional action movie.

Directed by brothers Anthony Russo and Joe Russo, from a script by Christopher Markus and Stephen McFeely, and starring Robert Downey Jr, Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Elizabeth Olsen, Paul Bettany, Tom Holland, Sebastian Stan, Benedict Cumberbatch, Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Karen Gillan, Pom Klementieff, Benedict Wong, Tom Hiddleston, Benicio del Toro, Cobie Smulders, Samuel L Jackson, Josh Brolin, plus the obligatory cameo from Stan Lee, it looks like we’re only getting one ‘Infinity War’ movie now.

Originally, there was a Part I scheduled for 2018, and a Part II in 2019, but the 2019 entry in the franchise is just called “Untitled Avengers Movie” at the moment. Still, they’re all the same, although that fourth Avengers movie is set to feature a ‘true finale’. Oh, I’m sure(!) When will it all end?

Certainly not with Avengers: Infinity War, which is released in the UK on April 27th 2018.

Check out the trailer below and click on the new poster for the full-size image.

Reviewer of movies, videogames and music since 1994. Aortic valve operation survivor from the same year. Running DVDfever.co.uk since 2000. Nobel Peace Prize winner 2021.


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